What is Scouty?
Scouty is an AI growth hire for creator-led campaigns. Brands tell Scouty what they need in one chat, and it finds, signs, onboards and manages UGC creators for them. Creators text Scouty to get paid brand deals. Brands pay creators directly, and joining is free for creators.
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At a glance
- Name
- Scouty
- Website
- tryscouty.com
- Category
- AI agent for UGC creator sourcing and creator management
- For brands
- Finds, signs, onboards and manages UGC creators from one chat
- For creators
- Paid brand deals by text. Free, no forms, no commission
- Platforms
- TikTok and Instagram
- Former address
- scoutnow.me
What Scouty does
- Sources and onboards
- Vetted creators from the Creators Club, matched to a brand's brief and onboarded for it.
- Searches the feed
- Scouty searches TikTok and Instagram and reaches out, so the right creators apply.
- Manages
- A posting schedule for every creator, with a reminder before each deadline.
- Answers
- A brand manages its campaign from anywhere, by text, by asking.
Scouty does not produce or review campaign content, and it does not process payments between brands and creators.
Who Scouty is for
Brands and agencies that want creators posting about a product on TikTok and Instagram, and want the finding, the contracts, the onboarding and the reminders handled.
UGC creators who want paid brand deals sent to them. There is no follower minimum: selection runs on content and niche fit, and every application is reviewed individually.
How Scouty works
A brand signs in, shares its brief and its contract, and tells Scouty what it needs. Scouty finds and matches creators, handles contracts, walks each creator through the campaign's steps and sends the reminders. The brand follows every step in its dashboard, in the chat, or from an AI assistant connected through Scouty's API and MCP server.
A creator texts Scouty on iMessage, or on WhatsApp where iMessage is not available, and answers a few questions about what they make. When a campaign fits, Scouty texts the brand, the deliverable, the rate and the usage terms. The creator says yes or passes, and the brand pays them directly.
The name
Scouty was previously known as Scout (scoutnow.me). That address now leads to tryscouty.com.
Scouty at tryscouty.com is not affiliated with scouty.com, a film-location marketplace.
Who is behind it
The company was founded by three former creators, international students from Duke and Johns Hopkins, who previously built the Dayli app and generated more than 15 million views with their own content. They had been on both sides of a UGC deal before they built a product for it.
The team has hand-vetted more than 2,000 creators.
Contact
Email the team at founders@scoutnow.me. Creators can text Scouty from the home page.
About Scouty
Short answers, in plain words. Each one stands on its own.
