Find UGC creators without the scrolling

The fastest way to find UGC creators is to have someone else do the searching. Scouty is an AI agent that finds UGC creators for your brief two ways: from a vetted Creators Club, and by searching TikTok and Instagram and reaching out, so creators who fit apply to you.

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At a glance

Where Scouty looks
Its own vetted Creators Club, and public TikTok and Instagram content.
Who does the outreach
Scouty. Creators who fit apply to your campaign.
What vetted means
18 or older, a public profile with existing short-form content, and an individual review.
Follower minimum
None. Selection runs on content and niche fit.
Is it a marketplace
No. Nothing about a creator is public.
What you can specify
Niche, content style, platform and location.

Five places to find UGC creators

Brands find creators in five places. Each one moves the work to a different desk.

Where brands find UGC creators, and who does the work in each
WhereHow it worksThe work it leaves you
Social search by handYou search TikTok and Instagram, save profiles and send messages.All of it: searching, vetting, outreach and follow-up.
Open marketplacesYou browse creator profiles and buy a package at a listed price.Choosing well from a very large list.
Job boardsYou post a listing and creators apply.Screening the applicants.
AgenciesA team finds creators and runs the campaign for a retainer.Little, usually for a retainer.
An AI agentYou describe the brief in chat and the agent finds, contacts and onboards creators.Deciding who to sign.

The Creators Club

The Creators Club is Scouty's own network. Creators join by texting Scouty and answering a few questions about what they make, and the team reviews every application individually. Members are at least 18 and have a public TikTok or Instagram profile with short-form content already on it.

When your campaign goes live, Scouty matches members to your brief and sends them the campaign by text: the brand, the deliverable, the rate and the usage terms. They say yes or pass.

The search of TikTok and Instagram

For reach beyond the Club, Scouty does what a creator manager does with a spare afternoon and a phone. It searches TikTok and Instagram for creators whose content fits what you described, and reaches out to them. The creators who are interested apply to your campaign.

You can describe who you want in your own words, such as the niche, the style and the platform. The search follows that description.

Why Scouty is not a UGC creator marketplace

People searching for a UGC creator marketplace usually want one thing: a list they can scroll. Scouty deliberately is not that. There is no public creator database, and a creator's profile is never publicly searchable. A brand sees a creator's details only for its own campaign.

That choice protects creators, and it also changes what you do. Instead of filtering thousands of profiles yourself, you describe the brief once and the filtering is done before anyone reaches you.

What to look for in a UGC creator

Product videos, not follower counts
A creator with a small audience and forty product videos has practiced the thing you are paying for.
The first two seconds
Watch how their videos open. That is the skill that carries on cold traffic.
Fit with your niche
Someone who already talks to your kind of customer needs less briefing.
Reliability
A creator who posts on schedule is worth more than a brilliant one who disappears.

Questions about finding UGC creators

Short answers, in plain words. Each one stands on its own.

Where can I find UGC creators?
In five places: by searching TikTok and Instagram yourself, on open creator marketplaces, on job boards where creators apply, through an agency, or through an AI agent such as Scouty that searches and does the outreach for you. They differ mostly in who does the screening and the follow-up.
Is Scouty a UGC creator marketplace?
No. Scouty has no public creator database and creator profiles are never publicly searchable. You describe your campaign and Scouty brings you vetted creators who match it, from its Creators Club and from a search of TikTok and Instagram.
Do UGC creators need followers?
No. A UGC creator is paid to make content, and the skill that matters is making a video that holds attention. Scouty has no follower minimum and selects on content and niche fit.
Can I find UGC creators in a specific country?
Yes. Location is an eligibility criterion you can set on a Scouty campaign, so the creators you are shown meet it.
How do I find UGC creators on TikTok and Instagram?
By hand, you search hashtags and product terms, watch each creator's videos and message the ones who fit. Scouty does the same search for you and reaches out, so the creators who are interested apply to your campaign.
I am a creator. How do brands find me on Scouty?
Text Scouty to join. It asks what you make, where you post and your rates, then asks for links to your strongest videos. When a campaign fits, Scouty texts you the brand, the deliverable and the rate. It is free, with no commission, and the brand pays you directly.

Stop scrolling. Just ask.

Tell Scouty who you are looking for and let it do the searching.

Start the chat