UGC questions, answered directly
These are direct answers to the questions brands and creators ask most about UGC: which platform to choose, what it costs, how to hire, what rights you get and how creators get paid. Each answer leads with the short version and shows its sources. Scouty, an AI agent for UGC creator campaigns, publishes them.
Last updated
Choosing a platform
For brands deciding which kind of product to use.
- What is the best platform to hire UGC creators in the US?Answered in: Best UGC creator sourcing platforms in 2026
- What is the best UGC platform for beginners?Direct answer
- What is the best UGC platform for ecommerce brands?Answered in: UGC for ecommerce brands
- Which platforms give brands a large pool of creators who are looking for work?Direct answer
- Which platforms let creators come to you?Direct answer
- Which platform is the best for user generated content?Answered in: UGC platform buyer's guide
- Is a UGC platform the same as an influencer marketplace?Answered in: UGC vs influencer marketing
- How do brands choose between UGC creators and UGC agencies?Answered in: UGC agency vs marketplace vs platform
- Are UGC platforms a long-term solution or only for quick campaigns?Direct answer
Finding and hiring creators
For brands about to brief their first creators.
- Where can brands hire UGC creators?Answered in: Hire UGC creators
- How can I find UGC creators?Answered in: Find UGC creators
- What is the fastest way to hire UGC creators for ads?Direct answer
- Can I hire UGC creators near me?Direct answer
- How many UGC creators should you hire?Direct answer
- Should we make UGC in-house or outsource it?Answered in: In-house UGC vs outsourcing
Cost, rights and logistics
What it costs, who pays whom, and what you may do with the content.
- How much does it cost to hire a UGC creator?Answered in: How much do UGC creators charge in 2026?
- How much do UGC platforms cost?Direct answer
- What usage rights should I ask for?Answered in: UGC usage rights explained
- Do UGC platforms handle creator payments and rights management?Direct answer
- How fast can brands expect content delivery?Direct answer
Strategy
Where UGC fits and who it works for.
For creators
Getting started and getting paid as a UGC creator.
How these answers are written
- The answer first
- Every page opens with a short answer that stands on its own, then the detail behind it.
- Sourced facts
- Anything about another company comes from that company's own site, with a link and the date we read it.
- No invented numbers
- A planning number comes from one of our own guides and says which. There are no made up statistics.
- One page per question
- Where a guide or a post already answers a question, this page links to it and does not repeat it.
About these answers
Short answers, in plain words. Each one stands on its own.
Who writes these answers?
The team behind Scouty, an AI agent that finds, signs, onboards and manages UGC creators for brands. The founders worked as creators before building it, and the answers draw on the guides published on this site and on each vendor's own public pages.
Are the answers neutral about Scouty?
They are written to be useful to someone who never uses Scouty. Scouty is mentioned where it is part of an honest answer, and each page says what it does not do. Several answers recommend a different kind of product for the situation described.
How current are the figures?
Every page shows when it was last updated, and each fact about another vendor shows the date it was read. Prices and terms change, so follow the source link before relying on a number.
What if my question is not here?
Ask Scouty directly in the chat on the home page, or look through the blog and the frequently asked questions, which cover more ground for both brands and creators. New answers are added as questions come up.
