Hire UGC creators without running the hiring

To hire UGC creators with Scouty, you tell it what you need in one chat. Scouty is an AI growth hire: it brings you vetted creators who fit, gets your contract signed, onboards each one and keeps them posting. You choose who to sign and pay creators directly, at the rate you set.

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At a glance

How you start
One message describing your product and the creators you want.
Who you hire
Vetted creators who make short-form video for TikTok and Instagram.
Who sets the rate
You do, in your brief. Creators say yes or pass.
Who pays the creator
You, directly. Scouty takes no commission and never holds the money.
The contract
Yours. Scouty handles the signing step with each creator.
After the hire
Onboarding, a posting schedule and reminders, run by Scouty.

Hiring UGC creators, step by step

Hiring a creator is six steps in a row. With Scouty the decisions stay yours and the agent carries the rest.

  1. Say what you need. Tell Scouty what you sell and what kind of creator you want. If you have a contract, start from it and Scouty drafts the brief.
  2. Set the terms. The deliverables, the pay, the timeline and who is eligible are yours to define.
  3. Meet the creators. Scouty brings you creators who fit, from its Creators Club and from its search of TikTok and Instagram.
  4. Choose. You decide who to sign. Nobody is signed without your yes.
  5. Sign and onboard. Scouty handles the contract step and walks each creator through onboarding.
  6. Watch it run. Creators post on a schedule, with a reminder before each deadline, and you follow it in your dashboard.

What it costs to hire a UGC creator

There are two separate costs, and it helps to keep them apart.

The first is the creator. Canvas UGC briefs typically pay $20 to $200 per video, and traditional UGC briefs generally run $80 to $2,500, depending on the creator, the deliverable, and the usage rights. The rate on your campaign is the one you post, and it goes from you to the creator.

The second is the tool or the service that finds and manages the creators. Scouty is a subscription with a free trial, and it adds nothing to creator pay. Other models bundle the two: a per video price that includes the creator, or a marketplace fee added to each payment.

What to tell Scouty so the right creators apply

The product
What it is and who buys it.
The content
The format you want, and an example or two if you have them.
The deliverables
How many videos, how often, and for how long.
The pay
What a creator earns, and when you pay it.
The requirements
Location and anything else a creator must meet to be eligible.

You do not need all of it on day one. Scouty asks for what is missing, one question at a time.

One freelancer, or a creator program

If you need a single video this week, a freelance marketplace where you can see a price and click buy is the shorter road, and it is fine to take it.

Hiring becomes a different job at five creators and a different one again at fifty. Contracts need tracking. Each creator needs the product, the brief and a first video that is on message. Then somebody has to notice who has gone quiet. Scouty is built for that second job: a group of creators who post about your product on their own accounts, kept on schedule by an agent.

What stays in your hands

You keep creative control. You define the brief and you choose which creators to sign. The content is between you and your creators: Scouty does not produce or review the videos, and it does not sit between you and the creator on payment.

Questions about hiring UGC creators

Short answers, in plain words. Each one stands on its own.

How do I hire UGC creators?
Write a brief that says what you sell, what content you want and what you pay, then find creators who fit, agree on terms, sign a contract and onboard them. With Scouty you describe what you need in chat and it does the finding, the outreach, the contract step, the onboarding and the reminders. You choose who to sign.
How much does it cost to hire a UGC creator?
Canvas UGC briefs typically pay $20 to $200 per video, and traditional UGC briefs generally run $80 to $2,500, depending on the creator, the deliverable, and the usage rights. The brand sets the rate on its own campaign. Scouty's subscription is separate from creator pay.
Who pays the creators when I hire through Scouty?
You do, directly. Scouty does not process or hold payments between brands and creators and takes no commission on creator pay. Scouty is sold as subscription plans with a free trial, and creator management (the posting schedule and reminders) is its own subscription, bought per campaign.
Do I need a contract to hire UGC creators?
A written agreement protects both sides, and it is where usage rights, deliverables and pay are settled. Scouty works from your contract and handles the signing step with each creator. You can start a campaign from the contract, and Scouty drafts the brief from it.
Do UGC creators need a big following?
No. Scouty has no follower minimum. Creators are selected on their content and their fit for the brief, because a creator's skill at making a product video is not the same thing as audience size.
Can I hire UGC creators in a specific country?
Yes. Location is one of the eligibility criteria you can set in your brief, and Scouty brings you creators who meet it.

Hire your first creators

Tell Scouty what you sell and who you want making content about it.

Start the chat