ScoutyScoped and priced on a call
- A team that runs your creator program
- Scouty pays the creators
- Every video reviewed, measured and scaled
Scouty vs Agentio
Scouty and Agentio both connect brands with creators, for different jobs. Agentio is a platform for buying creator ads like a paid channel: YouTube integrations, Shorts, Reels and Meta Partnership Ads, with each creator priced at a standardized CPM. Scouty is a services company: our team recruits, briefs, pays and manages UGC creators and runs the program for you.
Last updated
How Scouty is priced, next to Agentio
Scouty is a team you hire to run your creator program, and the price is set with you on a call. The Agentio card is its own published pricing, word for word.
ScoutyAgentio
Pricing as published on
No public price list
Creators are priced at a standardized CPM, and its terms add a Platform Fee of 20% to each bid.
- No public price list; brands request a demo.
- Each creator is priced at a transparent and standardized CPM.
- Agentio's terms define a Platform Fee equal to 20% of the total campaign budget for the ad or license a brand bids for, included in the bid amount.
Scouty and Agentio, side by side
The Agentio column is as published on agentio.com on November 14, 2026. Where its pages do not describe something, the cell says so and claims nothing more: a dash means we did not find it on the pages we read, not that Agentio lacks it.
| What is compared | Scouty | Agentio |
|---|---|---|
| Who pays creators | ScoutyScouty pays the creatorsScouty does. You pay Scouty for the service, and the team recruits, pays and manages every creator on your behalf. | AgentioThe brand pays Agentio the full amount of an accepted bid, and Agentio facilitates payment to the creator. Invoiced amounts are due within 30 days. The terms say the brand funds and controls its own paid media.Source: Agentio terms of service |
| Pricing, as published | ScoutyScoped and priced on a callNo public price list. A program is scoped and priced on a call, and you pay Scouty for the service. | AgentioNo public price list; brands request a demo. Each creator is priced at a transparent and standardized CPM. Agentio's terms define a Platform Fee equal to 20% of the total campaign budget for the ad or license a brand bids for, included in the bid amount.Source: agentio.com, Agentio terms of service |
| Contracts and signing | ScoutyTerms agreed with each creator for youOur team agrees terms with each creator on your behalf and handles the paperwork. Each creator's agreement is with you. | AgentioDescribedAgentio says it automates contracts. Its terms say a brand's own creator, talent or usage-rights terms included with a bid are between the brand and the creator, and set default ad license periods of 30 days for Shorts, Reels and Meta Partnership Ads.Source: agentio.com, Agentio terms of service |
| Creator onboarding | ScoutyEvery creator briefed by our teamOur team briefs every creator on your product and on what the program needs, before anything is filmed. | AgentioDescribedBriefs and requirements are standardized, and creators accept or decline offers that arrive with rates, requirements and timelines.Source: Agentio for creators |
| Ongoing creator management | ScoutyEvery video reviewed, measured and scaledOur team reviews every video before it ships, keeps creators on schedule, measures what each one brings in, and scales what works. | AgentioDescribedAgentio says it automates sourcing, contracts, shipping, payment and tracking. Its terms say it will use commercially reasonable efforts to monitor creator content against the brief, and that the brand remains responsible for reviewing and approving content.Source: agentio.com, Agentio terms of service |
| How creators are sourced | ScoutyCreators recruited and vetted by our teamOur team recruits and vets the right creators for your brief, with our own technology to find them faster. | AgentioThousands of vetted creators who opted in, micro to macro, matched to the brand by Agentio's prediction engine, which shows expected performance per creator. Brands pick from matched creators and send bids.Source: agentio.com, Agentio for Meta |
| Model | ScoutyA team that runs your creator programA creator and UGC marketing services company. A team of creator marketing operators builds, runs and scales your creator program end to end, with our own technology making the team faster. | AgentioAn end-to-end buying platform for creator media. The brand sets the strategy and approves the content, and Agentio automates matching, pricing, contracts, payment and measurement. Brands bid on ad units that creators fulfill as YouTube integrations, YouTube Shorts, Instagram Reels or Meta Partnership Ads.Source: agentio.com, Agentio terms of service |
| Best fit | ScoutyA program run for you, judged on customersStartups and brands that want a creator program run for them end to end, and judged on customers: conversions, CAC and ROAS, not just views. | AgentioBrands with a sizable paid media budget that want to buy creator integrations on YouTube and creator ads on Meta at scale, measured like any other media channel.Our reading, not a vendor statement. |
Why teams pick Scouty
- A team that runs it for you
- Proven creator marketing operators build, run and scale the program: strategy, recruiting the right creators, briefs, and reviewing and shipping every video.
- Measured like paid media
- Results are reported on customers: conversions, CAC and ROAS, not just views.
- One company for every creator
- Scouty recruits, pays and manages the creators, with our own technology making the team faster. You pay Scouty for the service.
At a glance
- Scouty
- A creator marketing services company. Our team builds, runs and scales your creator program end to end.
- Agentio
- An end-to-end buying platform for creator media on YouTube, Instagram and Meta, with each creator priced at a standardized CPM.
- Creator pay with Scouty
- Handled by Scouty. You pay for the service, and the team recruits, pays and manages the creators.
- Creator pay with Agentio
- The brand pays Agentio the full amount of an accepted bid, and Agentio facilitates payment to the creator. Invoiced amounts are due within 30 days. The terms say the brand funds and controls its own paid media.
- Agentio facts read on
- Agentio facts taken from
- agentio.com, page by page under Sources.
Buying creator media, or running a UGC program
Agentio treats creators as a paid media channel. A brand bids for ad units, such as an integration in a YouTube video, Shorts, Reels or a Meta Partnership Ad, with each creator priced at a standardized CPM, and measures them like any other media buy.
Scouty runs UGC creator programs for brands. Our team recruits and vets the creators, briefs them, reviews every video, measures what each one brings in and scales what works.
Automation, or a team that does the work
Agentio says the brand sets the strategy and approves the content, and the platform automates matching, pricing, contracts, payment and measurement. That suits a marketing team that wants to run many partnerships with few people.
Scouty is a team of creator marketing operators, with our own technology making the team faster. There is nothing to log in to and run yourself.
How each one is paid for
Agentio publishes no price list. Each creator carries a CPM, and its terms add a Platform Fee of 20% of the budget for each ad or license, with the brand funding its own paid media. Scouty publishes no price list either: a program is scoped on a call, you pay Scouty for the service, and the team pays the creators on your behalf, with each creator's agreement made with you.
What else Agentio publishes
- Agentio's Series B post says marketers can train custom AI agents in natural language to turn campaign ideas into contracted creator programs. Its Meta page describes Creative Intelligence, which uses LLMs to analyze a brand's Meta account and turn findings into creator strategies and briefs.Source: Agentio blog: Series B, Agentio for Meta
- Agentio announced a $40M Series B led by Forerunner, bringing its total capital raised to $56M.Source: Agentio blog: Series B
- Measurement includes in-platform reporting, pixels, a post-purchase survey and MMM-ready reads, per creator.Source: agentio.com
- Its creators page says creators join with no fees, and that a creator can add a manager to handle Agentio for them.Source: Agentio for creators
- Its terms let an advertising agency run a brand's account on the brand's behalf, with the agency invoiced and liable for the fees.Source: Agentio terms of service
- Its demo request form asks which solution a brand wants, YouTube, Meta or both, and its monthly Meta spend.Source: agentio.com
When Agentio is the better choice
- You want sponsored integrations in YouTube videos, not only short-form UGC.
- You want to buy creators like a paid media channel, with each one priced at a standardized CPM.
- You run Meta Partnership Ads at scale and want creators matched using your ad account's data.
- You want measurement such as post-purchase surveys and MMM-ready reads per creator.
When Scouty is the better choice
- You want UGC creators recruited and managed for you, not ad units to bid on.
- You want a team to brief every creator and review every video before it ships.
- You want a program scoped on a call rather than a bid for each ad unit.
- You want results measured on conversions, CAC and ROAS.
What Scouty does not do
A fair comparison says this plainly.
- Scouty sells no software: there is nothing to log in to and run yourself. The team does the work.
- Scouty does not sell single videos by the piece. It builds and runs creator programs.
- Scouty publishes no price list. A program is scoped on a call, so there is no Scouty figure to set beside a vendor's here.
Sources
Everything this page says about Agentio is as published on agentio.com on . Vendors change their pages, so open the source before you rely on a figure. Everything it says about Scouty comes from this site.
- agentio.com, as published on November 14, 2026.
- Agentio terms of service, as published on November 14, 2026.
- Agentio for Meta, as published on November 14, 2026.
- Agentio for creators, as published on November 14, 2026.
- Agentio blog: Series B, as published on November 14, 2026.
Scouty and Agentio, in short
Short answers, in plain words. Each one stands on its own.
What is the difference between Scouty and Agentio?
Agentio is a buying platform for creator media: brands bid for YouTube integrations, Shorts, Reels and Meta Partnership Ads, and the platform automates matching, contracts, payment and measurement. Scouty is a creator marketing services company: our team recruits, briefs, pays and manages UGC creators and runs the program for you.
How much does Agentio cost?
Agentio publishes no price list, and brands request a demo. As read on agentio.com on November 14, 2026, each creator is priced at a transparent and standardized CPM, and its terms of service define a Platform Fee equal to 20% of the total campaign budget for the ad or license a brand bids for, included in the bid.
Is Agentio a UGC platform?
Agentio describes itself as a buying platform for creator media: sponsored content on creators' YouTube channels, Shorts, Reels, and creator ads that a brand runs from its own Meta Ads account. Its pages frame creators as a paid media channel. Scouty is built around UGC creator programs run by a team.
Is Scouty an Agentio alternative?
For some brands. If you want to buy YouTube integrations and Meta creator ads at scale, measured like media, Agentio fits that well. If you want a team to recruit, brief, pay and manage UGC creators and judge the program on conversions, CAC and ROAS, Scouty fits better.