Scouty vs Cohley
Scouty and Cohley are both built around an AI agent that runs creator work. Cohley is an enterprise platform for brands with physical products in the United States and Canada, with custom pricing and payments processed in the platform. Scouty is an agent you brief in a chat, on published subscription plans, and you pay creators directly.
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At a glance
- Scouty
- An AI agent that sources, signs, onboards and manages UGC creators from one chat.
- Cohley
- An enterprise creator content platform for UGC, influencer content, product seeding and reviews, with an AI agent called Finn and custom pricing.
- Creator pay with Scouty
- Paid by you, directly to the creator, with no commission.
- Creator pay with Cohley
- The brand sets creator compensation in the brief, and Cohley processes creator payments inside the platform, including end of year tax documents such as 1099s.
- Cohley facts read on
- Cohley facts taken from
- cohley.com, page by page under Sources.
Scouty and Cohley, side by side
The Cohley column is as published on cohley.com on October 9, 2026. Where its pages do not describe something, the cell says so and claims nothing more.
| Scouty | Cohley | |
|---|---|---|
| Model | An AI growth hire for creator-led campaigns, on a subscription. You tell it what you need in one chat and it does the creator-side work. | A creator content platform for mid-market and enterprise brands that sell physical products in the United States and Canada, sold as a platform license or as managed services. Brands post a Creative Brief and vetted creators apply.Source: cohley.com, cohley.com/plans |
| How creators are sourced | Two ways: vetted creators from the Creators Club matched to your brief, and a search of TikTok and Instagram with outreach, so the right creators apply. | Creators in Cohley's own network apply to a brief, and its AI agent Finn vets applicants against the brand's criteria for the brand to review. Cohley states 200,000+ vetted creators, and describes the model as involving no cold outreach.Source: cohley.com, Cohley: Finn Agent |
| Pricing, as published | Subscription plans with a free trial. Creator pay is separate and goes directly to the creator, with no commission. Creator management (the posting schedule and reminders) is its own subscription, bought per campaign.Scouty pricing | No public prices. The plans page says all plans have custom pricing based on the amount of content you generate, and offers an optional 3 month paid pilot. Creator compensation is set by the brand in each brief and is separate.Source: cohley.com/plans, cohley.com |
| Who pays creators | You do, directly. The rate is the one you set in your brief, and the money goes straight from you to the creator. Scouty never holds it. | The brand sets creator compensation in the brief, and Cohley processes creator payments inside the platform, including end of year tax documents such as 1099s.Source: cohley.com, cohley.com/faq |
| Contracts and signing | Scouty handles the contract step with each creator, using your contract. You can start a campaign from the contract and Scouty drafts the brief from it. | Cohley says contracts are managed within the platform, with no individual contracting, and that every asset comes with perpetual usage rights. A brand's own contract is not described on the pages we read.Source: cohley.com/faq, cohley.com |
| Creator onboarding | Scouty walks each enrolled creator through your campaign's onboarding and activation steps, one step at a time. | Cohley says creators are trained and certified on FTC disclosure requirements before they enter a brief. Onboarding steps specific to a brand's campaign are not described on the pages we read.Source: cohley.com |
| Ongoing creator management | A posting schedule for every creator with a reminder before each deadline, a group chat with your creators when you want one, and tracking of how the campaign's posts perform. | Finn is described as messaging creators to keep them on track to hit deadlines, reviewing each submission against the brief, and issuing creator payments on approval. Cohley labels Finn as in beta.Source: Cohley: Finn Agent |
| Chat or agent interface | Yes. The chat is the product: you ask for creators, changes and updates in plain words, and you can manage a campaign by text. | Yes. Finn Agent, labeled as in beta, is described as drafting briefs, vetting and accepting creators, messaging them and reviewing content.Source: Cohley: Finn Agent |
| API and MCP | Both. A REST API and an MCP server, so Claude, ChatGPT and developer tools can work inside your Scouty workspace with the permissions you give them. | Integrations with Bazaarvoice, PowerReviews, Yotpo, TikTok, Meta and Google Drive are listed. A public API or an MCP server is not described on the pages we read.Source: cohley.com/faq |
| Best fit | Teams that want creators posting on TikTok and Instagram on a schedule, and want the finding, signing, onboarding and reminding done for them. | Mid-market and enterprise consumer brands with physical products in the United States or Canada that need a continuous supply of UGC, reviews and seeding across several channels, with compliance controls and a sales led contract.Our reading, not a vendor statement. |
Two agents, built for different buyers
This is not a comparison between a product with AI and one without. Cohley's agent, Finn, is described as drafting briefs, vetting applicants, messaging creators about deadlines, reviewing submissions and paying on approval. Cohley labels it as in beta.
Scouty's agent covers similar ground for a different buyer. Cohley says it is built for mid-market and enterprise brands with physical products, and sells through a demo with custom pricing. Scouty is a chat you can open today: you sign in, share your brief and your contract, and the plans start with a free trial.
Where creators come from
Cohley's creators are its own network, and they apply to your brief. It describes that as the benefit: no cold outreach. Scouty uses both routes. It matches creators from its vetted Creators Club, and it also searches TikTok and Instagram and reaches out, so creators who fit your brief apply even if they were never on the platform.
What each one covers beyond posting
Cohley is broader. Its plans list photography, text reviews and product seeding, it says approved reviews push to retailer product pages, and it publishes compliance tooling, with payments and tax documents processed in the platform. Scouty is narrower on purpose: creators posting on TikTok and Instagram, your own contract with each of them, onboarding, a posting schedule with reminders, and creator pay that goes directly from you to the creator.
What else Cohley publishes
- Both plans list UGC video, UGC photography, professional photography, influencer partnerships, text reviews and product seeding.Source: cohley.com/plans
- Cohley says an approved review pushes to the brand's site and to retailer product pages through Bazaarvoice, PowerReviews and Yotpo.Source: cohley.com/faq
- Finn is described as sending links so legal, brand and other stakeholders can vote and comment.Source: Cohley: Finn Agent
- TikTok Spark Ad and Instagram Partnership Ad codes are collected from the creator at upload, which Cohley calls Boosting.Source: cohley.com/faq
- In its answer on product review pricing, Cohley says it takes no cut of creator compensation.Source: cohley.com/faq
- The plans page lists SOC 2 compliance and a dedicated customer success manager on both plans.Source: cohley.com/plans
- Cohley's own answer on fit says a brand with one-off content needs, or one that sells a service or an app, may find a better fit elsewhere.Source: cohley.com
When Cohley is the better choice
- You are a mid-market or enterprise brand with physical products sold in the United States or Canada.
- You need product reviews pushed to retailer product pages, or product seeding, alongside UGC.
- You want creator payments and 1099s processed inside the platform.
- You need SOC 2 documentation, and a way for legal and brand stakeholders to vote and comment on content.
When Scouty is the better choice
- You want to start from a chat on a published plan with a free trial, without a sales process.
- You want creators reached beyond one network, through a search of TikTok and Instagram with outreach.
- You want your own contract signed by each creator.
- You want to pay creators directly, and to work from text, a REST API or an MCP server.
What Scouty does not do
A fair comparison says this plainly.
- Scouty does not produce, edit or review campaign content. Creators make it, to your brief.
- Scouty does not process or hold creator payments. You pay each creator directly.
- Scouty works with creators on TikTok and Instagram.
Sources
Everything this page says about Cohley is as published on cohley.com on . Vendors change their pages, so open the source before you rely on a figure. Everything it says about Scouty comes from this site.
- cohley.com, as published on October 9, 2026.
- cohley.com/plans, as published on October 9, 2026.
- Cohley: Finn Agent, as published on October 9, 2026.
- cohley.com/faq, as published on October 9, 2026.
Scouty and Cohley, in short
Short answers, in plain words. Each one stands on its own.
