ScoutyScoped and priced on a call
- A team that runs your creator program
- Scouty pays the creators
- Every video reviewed, measured and scaled
Scouty vs viral.app
Scouty and viral.app both help brands run UGC creator programs. viral.app is software on a monthly plan: your team posts jobs on its marketplace, tracks creator videos and pays creators through the platform. Scouty is a services company: our team recruits, briefs, pays and manages the creators and runs the program for you.
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How Scouty is priced, next to viral.app
Scouty is a team you hire to run your creator program, and the price is set with you on a call. The viral.app card is its own published pricing, word for word.
Scoutyviral.app
Pricing as published on
From $199 a month
Billed monthly after a 14-day free trial, or $139 a month billed yearly.
- Pro is $199, Ultra $399 and Scale $599 a month on monthly billing, each with a 14-day free trial.
- Billed yearly, they cost $139, $279 and $419 a month.
- Enterprise is priced per deal.
- Payouts through viral.app carry a 3% fee on top of the plan.
- The full-service option is listed as starting at $20k a month.
Scouty and viral.app, side by side
The viral.app column is as published on viral.app on November 14, 2026. Where its pages do not describe something, the cell says so and claims nothing more: a dash means we did not find it on the pages we read, not that viral.app lacks it.
| What is compared | Scouty | viral.app |
|---|---|---|
| Who pays creators | ScoutyScouty pays the creatorsScouty does. You pay Scouty for the service, and the team recruits, pays and manages every creator on your behalf. | viral.appThe brand approves payouts and tops up one wallet, and viral.app's payout partner, Talentir, pays creators in its own name as merchant of record, with invoices, tax forms and KYC handled. Payouts carry a 3% fee on top of the plan.Source: viral.app, viral.app/pricing, viral.app creator terms |
| Pricing, as published | ScoutyScoped and priced on a callNo public price list. A program is scoped and priced on a call, and you pay Scouty for the service. | viral.appPro is $199, Ultra $399 and Scale $599 a month on monthly billing, each with a 14-day free trial. Billed yearly, they cost $139, $279 and $419 a month. Enterprise is priced per deal. Payouts through viral.app carry a 3% fee on top of the plan. The full-service option is listed as starting at $20k a month.Source: viral.app/pricing |
| Contracts and signing | ScoutyTerms agreed with each creator for youOur team agrees terms with each creator on your behalf and handles the paperwork. Each creator's agreement is with you. | viral.appDescribedviral.app's creator terms say contracts for a creator's services are concluded only between the creator and the brand, which agree content, pay, deadlines and usage rights themselves. viral.app is not a party to them.Source: viral.app creator terms |
| Creator onboarding | ScoutyEvery creator briefed by our teamOur team briefs every creator on your product and on what the program needs, before anything is filmed. | viral.appDescribedCreators apply to a job or are invited by the brand. From the Ultra plan, an invite link lets creators join a program and add their accounts, with requests the brand approves. viral.app offers a free brand course on briefing creators, and its AI Copilot can write briefs.Source: viral.app, viral.app/pricing |
| Ongoing creator management | ScoutyEvery video reviewed, measured and scaledOur team reviews every video before it ships, keeps creators on schedule, measures what each one brings in, and scales what works. | viral.appDescribedCampaigns with flat, CPM and milestone pay, tracking of every creator video from a public link, chat with creators in Creator Hub, and alerts when videos hit milestones or creators miss deadlines.Source: viral.app |
| How creators are sourced | ScoutyCreators recruited and vetted by our teamOur team recruits and vets the right creators for your brief, with our own technology to find them faster. | viral.appBrands post a job on the Canvas UGC marketplace and creators apply with full profiles, or the brand invites creators it already works with. Every live job gets a ranked list of up to 500 matching creators. The Pro plan includes 1 job listing and 30 invites a day.Source: viral.app, viral.app/pricing |
| Model | ScoutyA team that runs your creator programA creator and UGC marketing services company. A team of creator marketing operators builds, runs and scales your creator program end to end, with our own technology making the team faster. | viral.appSoftware for brands and agencies to find, track and pay UGC creators on TikTok, Instagram, YouTube, Facebook and Snapchat, with a creator marketplace for job posts. A separate full-service option has the viral.app team run the program end to end.Source: viral.app, viral.app/pricing |
| Best fit | ScoutyA program run for you, judged on customersStartups and brands that want a creator program run for them end to end, and judged on customers: conversions, CAC and ROAS, not just views. | viral.appApps and brands with an in-house team that runs high-volume, performance-paid creator programs itself and wants tracking, a job marketplace and global creator payouts in one tool.Our reading, not a vendor statement. |
Why teams pick Scouty
- A team that runs it for you
- Proven creator marketing operators build, run and scale the program: strategy, recruiting the right creators, briefs, and reviewing and shipping every video.
- Measured like paid media
- Results are reported on customers: conversions, CAC and ROAS, not just views.
- One company for every creator
- Scouty recruits, pays and manages the creators, with our own technology making the team faster. You pay Scouty for the service.
At a glance
- Scouty
- A creator marketing services company. Our team builds, runs and scales your creator program end to end.
- viral.app
- Software to find, track and pay UGC creators on TikTok, Instagram, YouTube, Facebook and Snapchat, with a creator marketplace, an API and an MCP server.
- Creator pay with Scouty
- Handled by Scouty. You pay for the service, and the team recruits, pays and manages the creators.
- Creator pay with viral.app
- The brand approves payouts and tops up one wallet, and viral.app's payout partner, Talentir, pays creators in its own name as merchant of record, with invoices, tax forms and KYC handled. Payouts carry a 3% fee on top of the plan.
- viral.app facts read on
- viral.app facts taken from
- viral.app, page by page under Sources.
Software your team runs, or a team that runs the program
viral.app gives your team the tools: a marketplace to post jobs on, tracking for every creator video, campaign pay rules and payouts. Your team posts the jobs, picks the creators, writes the briefs and approves the payouts. viral.app also lists a full-service option, starting at $20k a month, for brands that would rather not hire and manage creators themselves.
Scouty is a services company. Our team of creator marketing operators recruits and vets the creators, briefs them, reviews every video and scales what works, with our own technology making the team faster. There is no software for you to operate, and a program is scoped on a call.
Paying on views, or judging the program on customers
viral.app is built around performance pay: a flat base, a CPM rate on views and bonuses at view milestones, worked out from tracked performance. It also connects TikTok and Meta ad accounts and RevenueCat, so app teams can see conversions and revenue next to creator results.
Scouty measures a program on what it brings in: conversions, CAC and ROAS, not just views.
Who agrees terms with the creators and pays them
Under viral.app's creator terms, each collaboration is agreed between the creator and the brand, and viral.app is not a party to it. Payouts run through its partner Talentir as merchant of record, with a 3% fee on top of the plan.
With Scouty, our team agrees terms with each creator on your behalf and handles the paperwork, and each creator's agreement is with you. The team pays the creators as part of the service, so there are no payouts for you to run.
What else viral.app publishes
- Yes. AI Copilot is described as a teammate with tools for nearly all of viral.app: it answers questions about your data, watches and reviews videos, writes briefs, sets up campaigns and jobs and invites creators, and anything that changes your data waits for your approval. It uses credits.Source: viral.app/pricing
- Yes. Pro, Ultra and Scale all include the API, webhooks and an MCP server for AI agents, and viral.app lists an official n8n package.Source: viral.app/pricing, viral.app
- Creators a brand invites stay private and are never listed on the marketplace for other brands.Source: viral.app
- Brands can connect TikTok and Meta ad accounts to see spend, conversions and cost per conversion, and boost creator videos as Spark Ads or Partnership Ads.Source: viral.app/pricing
- A RevenueCat connection shows subscriptions and revenue from the App Store and Google Play next to creator performance.Source: viral.app
- viral.app states 1M+ accounts tracked, 50M+ videos tracked and $5M+ in payouts issued.Source: viral.app/pricing
- viral.app says it is Germany-hosted, and its creator terms name the provider as FMD Labs GmbH in Jena, Germany.Source: viral.app, viral.app creator terms
When viral.app is the better choice
- You have an in-house team that wants to run creators itself, with tracking, a job marketplace and payouts in one tool.
- You pay creators on views, with CPM rates and milestone bonuses worked out from tracked performance.
- You want a published monthly price, a 14-day free trial, and an API and MCP server on every plan.
- You pay creators in many countries and want a merchant of record to handle invoices, tax forms and KYC.
When Scouty is the better choice
- You want a team to recruit, brief and manage creators, not software to operate.
- You want one company to agree terms with and pay every creator on your behalf.
- You want every creator briefed on your product and every video reviewed before it ships.
- You want results measured on conversions, CAC and ROAS.
What Scouty does not do
A fair comparison says this plainly.
- Scouty sells no software: there is nothing to log in to and run yourself. The team does the work.
- Scouty does not sell single videos by the piece. It builds and runs creator programs.
- Scouty publishes no price list. A program is scoped on a call, so there is no Scouty figure to set beside a vendor's here.
Sources
Everything this page says about viral.app is as published on viral.app on . Vendors change their pages, so open the source before you rely on a figure. Everything it says about Scouty comes from this site.
- viral.app, as published on November 14, 2026.
- viral.app/pricing, as published on November 14, 2026.
- viral.app creator terms, as published on November 14, 2026.
Scouty and viral.app, in short
Short answers, in plain words. Each one stands on its own.
What is the difference between Scouty and viral.app?
viral.app is software: your team posts jobs on its creator marketplace, tracks creator videos across TikTok, Instagram, YouTube, Facebook and Snapchat, and pays creators through its payout partner. Scouty is a creator marketing services company: our team recruits, briefs, pays and manages the creators and runs the program for you.
How much does viral.app cost?
As published on viral.app on November 14, 2026: Pro at $199, Ultra at $399 and Scale at $599 a month on monthly billing, each with a 14-day free trial, or $139, $279 and $419 a month billed yearly. Enterprise is priced per deal. Payouts carry a 3% fee on top of the plan, and the full-service option starts at $20k a month.
Does viral.app offer a managed service?
Yes. Its pricing page lists a full-service option in which its team runs the program end to end with vetted creators, starting at $20k a month, booked through a call. Its plans are software your own team runs. Scouty sells only the service, scoped on a call, with no software to log in to.
Is Scouty a viral.app alternative?
Yes, for brands that want the work done rather than the tools to do it. If you have a team that will post jobs, screen applicants, write briefs and run payouts, viral.app fits that well. If you would rather a team recruit, brief, pay and manage the creators for you, Scouty fits better.