The UGC creator sourcing platform you run from one chat

Scouty is a UGC creator sourcing platform built as an AI agent. You describe the creators you need in one chat, and Scouty finds vetted creators, brings you the ones who fit, gets your contract signed, onboards each creator and keeps them posting on schedule. You pay creators directly.

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At a glance

What it is
An AI agent that does UGC creator sourcing and the work that follows it.
Where creators come from
A vetted Creators Club, and a search of TikTok and Instagram with outreach.
What you do
Describe the brief and choose who to sign.
Who pays creators
You do, directly, at the rate you set. No commission.
Platforms
TikTok and Instagram.
Interfaces
Chat, text, a dashboard, a REST API and an MCP server.

What creator sourcing actually involves

Sourcing sounds like search, and search is the small part. The job is a pipeline with six stages, and a brand that buys a tool for the first stage still owns the other five.

  1. Find. Turn a brief into a list of people who make the kind of content you need.
  2. Vet. Watch their work and throw most of the list away.
  3. Reach. Contact the ones who are left and get an answer.
  4. Sign. Agree on the deliverables and get your contract signed.
  5. Onboard. Get each creator set up: the product, the accounts, the brief, the first video.
  6. Keep posting. Hold every creator to a schedule, deadline after deadline.

How Scouty sources creators

Scouty has two ways to find creators, and most campaigns use both.

The first is the Creators Club: creators who applied to work with brands through Scouty and were reviewed one at a time. Scouty matches members to your brief and brings you the ones who fit, already vetted and ready to work.

The second is the open feed. Scouty searches TikTok and Instagram for creators whose content matches what you described, and reaches out to them, so the right creators apply to your campaign. You do not scroll, and you do not write the messages.

Either way, what reaches you is a person to say yes or no to, not a database to dig through. Creator profiles are never public, and you see a creator's details only for your own campaign.

What happens after a creator says yes

This is the part most sourcing tools leave to you, and it is where campaigns stall.

Scouty handles the contract step with each creator, using your contract. It then walks every enrolled creator through your campaign's onboarding and activation steps, one step at a time, and answers their questions along the way. Once they are live, each creator has a posting schedule and gets a reminder before every deadline.

You can ask Scouty for a group chat with your creators, and it tracks how the campaign's posts perform. All of it shows in your dashboard, and you can ask about any of it in the chat.

What Scouty does not do

It does not produce, edit or review your content: creators make it, to your brief. It does not process payments: what you pay a creator goes straight from you to them, and Scouty takes no commission. And it does not promise a turnaround time or a result, because both depend on the brief.

Who a sourcing platform like this suits

  • A founder or a marketer running creator campaigns without a creator manager on the team.
  • A growth team that wants many creators posting every week and cannot spend the week chasing them.
  • An agency running several brands that wants the same process for each.
  • A team already working inside Claude or ChatGPT that wants its assistant to act on the campaign.

Creator sourcing questions

Short answers, in plain words. Each one stands on its own.

What is a UGC creator sourcing platform?
A UGC creator sourcing platform helps a brand find and recruit creators who make user generated content, usually short videos for TikTok and Instagram. Some stop at a searchable list. Scouty goes further: it finds creators, does the outreach, handles the contract step, onboards each creator and keeps them posting on schedule.
How does Scouty find creators?
Two ways. It matches vetted members of its Creators Club to your brief, and it searches TikTok and Instagram for creators who fit and reaches out to them, so the right creators apply to your campaign.
Are the creators vetted?
Yes. Creators Club members are at least 18, have a public TikTok or Instagram profile with existing short-form content, and are approved through an application or a referral. Every application is reviewed individually. There is no follower minimum: selection runs on content and niche fit.
How long does it take to get creators?
It depends on the brief. A broad lifestyle brief moves faster than one that needs a specific niche, market and content style. Scouty publishes no blanket turnaround time.
Can I browse the creator database myself?
There is no public creator database, and creator profiles are never publicly searchable. You set up a campaign and Scouty brings you creators who match it. Where browsing is open on your plan, you can also look through Creators Club members who match your live campaign and invite the ones you want. You see a creator's details only for your own campaign.
Can my AI assistant source creators through Scouty?
Yes. Scouty has an MCP server and a REST API. You connect an assistant such as Claude or ChatGPT once, choose what it may do, and it works inside your Scouty workspace with those permissions.

Tell Scouty who you need

Describe the creators you are after. Scouty takes it from there.

Start the chat