Scoped and priced on a call
- A team that runs your creator program
- Scouty pays the creators
- Every video reviewed, measured and scaled
The main Twirl alternatives are Scouty, Billo, Trend (now becoming soona UGC), JoinBrands, Collabstr and Insense. Billo and Trend also sell finished videos per order. JoinBrands, Collabstr and Insense are marketplaces your team operates. Scouty is a services company whose team recruits, pays and manages creators and runs an ongoing program, not a single project.
Last updated
Twirl publishes a full service shape: one credit buys one finished video, edited in two formats with revisions, with a project manager on every project and no added platform fees. Its own FAQ addresses why it costs more than UGC platforms. Buyers look elsewhere when they want a different amount of service than that, in either direction.
Scoped and priced on a call
Pricing as published on
$475 per video
Falls to $325 per video at 60 videos, with a minimum first purchase of 4 credits.
Scouty is first because this is its site. The rest are in no order of merit, and each note says who the option suits.
A creator marketing services company: our team builds, runs and scales your creator program.
Best for a team that wants the creator program to keep running after a project ends. Scouty's team recruits and pays the creators, briefs them, reviews every video before it ships and measures what the program brings in, then scales the angles that work. For a few edited ad files bought by the credit, Twirl is the closer fit.
A pay per video UGC ad platform with a vetted creator pool and an optional managed service.
Best for buyers who want finished ad videos per order with creator pay inside the price, and will handle the follow-up or buy Billo's managed service for it. Each video allows two edit requests, orders are funded from prepaid packs, and Billo's creators are in the United States, Canada and the United Kingdom.
A credit based UGC content marketplace that soona owns and is converting into soona UGC, a pay per video product.
Best for a first small batch of licensed photos as well as videos, with no subscription. soona owns Trend and is converting it into soona UGC during 2026, a pay per video product priced by creator level, and the two sites publish different price structures, so ask which applies to a new account.
A creator marketplace for UGC, influencers and TikTok Shop affiliates, with a free pay as you go plan and a platform fee on creator payments.
Best for brands that want many pieces of content at low listed prices and will choose and brief creators themselves. JoinBrands has a free pay as you go plan, an open pool it counts in the millions, campaigns where the creator also posts, and Spark Ad and Partnership Ad codes with relevant campaigns.
An open influencer and UGC marketplace where brands buy fixed price packages from creator profiles, with escrow.
Best for hiring creators for their audience as well as their content. Collabstr is an open influencer and UGC marketplace where you buy fixed price packages from creator profiles through escrow, on a free plan, so a post on the creator's own account is something you can buy directly.
A subscription creator marketplace with outreach beyond the marketplace, automated contracts and ad integrations.
Best for a paid social team that wants to run creators itself at volume: a subscription marketplace with email outreach beyond it, automated contracts and Meta and TikTok ad connections, with the number of Meta connections set by plan. It needs someone on your side to operate it.
Each vendor's cells are what that vendor publishes, with the page it was read on. Twirl is the last row, for reference.
| Option | Model | Pricing, as published | Who pays creators |
|---|---|---|---|
| Scouty | A creator and UGC marketing services company. A team of creator marketing operators builds, runs and scales your creator program end to end, with our own technology making the team faster. | No public price list. A program is scoped and priced on a call, and you pay Scouty for the service. | Scouty does. You pay Scouty for the service, and the team recruits, pays and manages every creator on your behalf. |
| Billo | A UGC video platform. A brand posts a brief, qualified creators apply, the brand selects creators and sends out the products. A managed service is sold separately.Source: Billo help center: how does Billo work, billo.app/managed-service | Prepaid packs, valid for 12 months: Essential at $1,000 covers up to 10 videos, Professional at $2,500 adds a $300 bonus and covers up to 28, and Refine at $5,000 adds a $700 bonus and covers up to 57. Videos start at $99 per video. The managed service starts from $2,000 a month plus video costs.Source: billo.app/pricing, Billo blog: how Billo pricing works, billo.app/managed-service | Creator compensation is included in the per video price, according to Billo's own pricing post.Source: Billo blog: how Billo pricing works |
| Trend (soona UGC) | A UGC content marketplace sold in credit packages, with no subscription. soona says it is becoming soona UGC, a pay per video product priced by the creator level you choose.Source: trend.io/pricing, soona blog: Trend.io is now soona UGC, soona.co/ugc | trend.io still lists credit packages from $550 to $3,872, with credits that expire 12 months after purchase. soona UGC lists videos from $89 to $259 per video depending on the creator level you choose, with no credit packages. Which of the two a new buyer is offered is not clear from the two sites.Source: trend.io/pricing, soona.co/ugc | The brand buys credits or videos from Trend or soona. Trend says its creators work on a set budget.Source: trend.io, trend.io/pricing |
| JoinBrands | A creator marketplace with a free pay as you go plan and three paid subscriptions. A brand hires from creator profiles or launches a campaign that creators apply to, and a platform fee is added to each creator payment.Source: joinbrands.com/pricing, joinbrands.com | Pay as you go: free, with a 15% platform fee. Start-up: $99 a month with a 12% fee. Pro: $299 a month with a 10% fee. Max: $499 a month with an 8% fee. Annual billing is advertised at 10% off. Listed content prices start from $10 for a UGC image and from $25 for a UGC video, with the platform fee on top.Source: joinbrands.com/pricing | The brand, through JoinBrands. The platform fee is added to each creator payment, and JoinBrands says your payment stays protected until the content is approved.Source: joinbrands.com/pricing, joinbrands.com |
| Collabstr | An open influencer and UGC marketplace. Brands search creator profiles and hire directly, or post campaigns on paid plans, with payment held in escrow.Source: collabstr.com/pricing, collabstr.com | Free: $0 a month with a 10% hiring fee. Pro: $299 a month, or $249 a month billed annually. Premium: $399 a month, or $333 a month billed annually, with a 5% hiring fee. Enterprise: starting at $1,000 a month on an annual contract. Creators pay a separate 15% fee on their payout.Source: collabstr.com/pricing | The brand pays upfront through Collabstr, and payment is held in escrow until the brand approves the deliverable.Source: collabstr.com/pricing |
| Insense | A subscription platform with a creator marketplace. The brand pays for the platform, then pays creators per collaboration with a marketplace fee added. Managed services are sold by demo.Source: insense.pro/pricing | Trial plan: $650 for one month, up to 1 campaign and 10 creators. Brand plan: from $500 a month billed quarterly, or from $400 a month billed yearly. Agency plan: from $800 a month billed quarterly, or from $640 a month billed yearly. A marketplace fee that varies by plan is added to each creator payment, and creator pay is separate.Source: insense.pro/pricing | The brand, through Insense. The terms say creator fees are charged to the credit card on the sponsor's account.Source: Insense terms of service |
| Twirl | A UGC production service with its own platform. Brands buy video credits and brief creators themselves, or take a monthly plan where Twirl's team develops concepts and runs the campaign.Source: usetwirl.com/pricing | Pay as you go video credits, with no subscription and no additional platform fees. With United States dollars selected on the read date, the pricing calculator showed $475 per video, falling to $440 at 10 videos and $325 at 60, with a minimum first purchase of 4 credits. Prices for the monthly plans were not shown on the page as it rendered.Source: usetwirl.com/pricing | The brand buys video credits from Twirl. Twirl says one credit is one finished video with everything included, and that pricing stays consistent across creators.Source: usetwirl.com/pricing |
Vendor facts as published on each vendor's own site, read on November 9, 2026. A linked name opens the full comparison with Scouty. Vendors change their pages, so open a source before you rely on a figure.
If you want edited, captioned ad videos in several formats, a person on Slack or email keeping each project moving, and credits that never expire, Twirl's model was built for that, and its monthly plans add a team that develops concepts and runs the campaign. Leave when what you need is no longer a finished video.
Short answers, in plain words. Each one stands on its own.
Scouty: creator programs, run for you
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