The homepage demo at tryscouty.com runs on one sentence: "Find me 10 fintech creators for my app launch." That is enough for Scouty to start a campaign, but it is not enough to finish one. A request an AI agent can act on well covers six things: the product, the audience, the platforms, how many creators or videos, the usage terms, and the timing and budget. A short request and a full one are both legitimate starting points; the difference is how many questions come back before creators do.
Scouty is an AI agent that runs UGC and creator campaigns: it finds creators, signs them, onboards them and keeps them posting, so a team can grow its creator program without adding a coordinator every time.
If you are about to type your first request to Scouty, or you have typed one to any AI agent and got back something generic, this post is for you. Below is the six-line checklist, three weak requests next to strong rewrites, and what happens to the request after you press send.
The short answer
| Line | What to say | Weak version | Strong version |
|---|---|---|---|
| 1. Product | What it is and the one thing a video should show | "my app" | "Ledgerly, a budgeting app; show the weekly spending recap" |
| 2. Audience | Who the viewer is, and who the creator should be | "young people" | "US college students and new grads, creators in the same group" |
| 3. Platforms | Where the videos will live | (left out) | "TikTok first, Instagram Reels second" |
| 4. Volume | Number of creators, videos per creator | "some creators" | "10 creators, 3 videos each" |
| 5. Usage | Organic or paid, and for how long | (left out) | "organic posting on their accounts, plus 90 days of paid use" |
| 6. Timing and budget | When videos are due, and the rate you will pay | "soon, cheap" | "first videos by November 20, $150 per video" |
Two caveats before you screenshot that table.
First, this is the request, not the creator brief. The brief is what a creator reads before deciding to apply, and it has its own rules, covered in how to write a UGC brief. The request is what you tell Scouty so that brief can be built. You do not need polished copy here, just the facts.
Second, a missing line is not a failure. Scouty asks for what is missing before the campaign goes live. Leaving lines out only means more back-and-forth, and a vaguer answer if you wave the questions through.
How to brief an AI agent to find creators: the six lines
1. The product, and the one thing to show
"My app" tells the agent nothing it can match on. Name the product, say what category it sits in, and pick the single moment a video should show. Creators are matched on niche, so "budgeting app" points somewhere specific and "app" points everywhere.
2. The audience, twice
There are two audiences in every UGC request: the people who will watch, and the people who will film. They are usually the same group, and saying so is the most useful sentence you can write. "Moms of toddlers in the US" narrows the pool far more than any follower count.
3. The platforms
TikTok, Instagram Reels and YouTube Shorts reward different pacing, and many creators are strong on one and absent on another. If you only care about one platform, say it. If you want both, say which comes first.
4. The volume
"10 creators" and "10 videos" are different campaigns. Ten creators making one video each tests ten angles; three creators making three videos each tests consistency. Give both numbers: creators, and videos per creator.
5. The usage terms
This is the line most requests skip and the one that changes rates the most. Organic means the creator posts on their own account. Paid means you run the video as an ad, and you need to say for how long. Our guide to UGC usage rights covers the terms in detail; for the request, "organic only" or "organic plus 90 days of paid" is enough.
6. The timing and the budget
Give a date for the first videos and the rate you will pay per video. The rate is yours to set: Scouty posts it with the campaign, and creators decide whether to apply at that rate. A request with no rate is the one most likely to stall, because it is the first thing a creator asks.
An AI agent cannot guess what you did not say. Every line you leave out becomes a question, a guess, or a mismatch, and only the first one is cheap.
Three weak requests, rewritten
Weak: "Find me creators for my skincare brand." Strong: "Find 8 creators for Dewline, a fragrance-free moisturizer for sensitive skin. Viewers are women 25 to 40 in the US with sensitive skin; creators should be in that group. TikTok only. 2 videos each, showing a morning routine. Organic posting plus 60 days of paid use. First videos by December 1, $200 per video."
Weak: "I need UGC for our app launch ASAP." Strong: "Find 10 fintech creators for the launch of Ledgerly, a budgeting app. The videos should show the weekly spending recap. Audience is US college students and new grads. TikTok first, then Reels. 1 video each, organic only. Launch is November 18, so videos by November 15, $150 per video."
Weak: "Get me some fitness influencers." Strong: "Find 5 home workout creators for Kettl, an adjustable kettlebell. Viewers train at home with no gym membership. Instagram Reels and TikTok. 3 videos each over a month, one unboxing and two workouts. Organic plus 30 days of paid. Start the first week of December, $250 per video."
Notice what the strong versions do not contain: a script, a hook, or a list of features. Those belong in the brief, and creators write better hooks than a request ever will.
What Scouty does with the request
A workable approach, in order:
- Type the request in the Scouty chat on your dashboard.
- Scouty turns it into a campaign: the overview, the pay line, the deliverables, the requirements, the markets and the targeting all come from what you wrote.
- Answer what is missing. Scouty asks before it fills a gap, and every change it proposes in chat is put to you as a question and made on your yes.
- Set the contract. You can upload your own or have Scouty generate one from its template.
- Launch it. Once the campaign is live, Scouty brings in creators who fit it, from the Creators Club and through outreach, and applicants start arriving for you to accept or decline.
The request is also where the campaign steps begin. After a creator is accepted, Scouty walks them through the steps your manager sets (account setup, first video, and beyond), follows up on anything unfinished, and brings the manager in only when something needs a human call.
A concrete example. Take the Ledgerly request above:
- 10 creators × 1 video = 10 videos
- $150 per video, organic only
- Creator pay: 10 × $150 = $1,500, paid by the brand directly to the creators
- Total creator spend: $1,500, plus your Scouty plan, with no commission taken from creator pay
One honest limitation: the request sets up who Scouty looks for, not who says yes. A tight niche at a low rate on a short deadline can still fill slowly, and the fix is usually to loosen one of the three, not to rewrite the request.
AI Agent Campaign Request FAQ
What should I ask an AI agent to find creators?
Tell it the product, the audience, the platforms, how many creators and videos, the usage terms, and the timing and rate. Those six lines are enough for a campaign an agent can act on.
Is "Find me 10 fintech creators" enough for Scouty?
It is enough to start, and Scouty asks for the rest before the campaign goes live. Adding the six lines up front means fewer questions and a closer match.
Should I write a script in my request?
No. The request is the facts; creative choices like hooks and scripts belong in the brief, and creators usually write those better themselves.
Does Scouty set the rate for my campaign?
No. The brand sets the rate, Scouty posts it with the campaign, and creators decide whether to apply at it.
Can I change the campaign after Scouty builds it?
Yes. Ask in the chat, and Scouty proposes each change as a question and makes it on your yes.
How Scouty fits
Scouty takes the request you type and does the creator-side work that follows: it builds the campaign, finds creators from its vetted Creators Club and through outreach, handles the contract step, onboards each accepted creator through the steps your manager sets, and follows up until the videos are in. Finding creators is hard; getting them onboarded and actually posting is harder, and Scouty fits best where a team wants both handled without adding coordinators. Creative judgment stays with a person.
Scouty is sold as plans at one flat monthly price per workspace, with a free trial. Creator management (the posting schedule and reminders) is its own subscription, bought per campaign. Creators keep 100% of the rate the brand sets, brands pay creators directly, and Scouty takes no commission. Current plans are on the pricing page.
Try Scouty with one of the requests above, read how to write a UGC brief for the creator-facing side, or see how an outside agent can work inside your workspace in let your AI agent run UGC campaigns with Scouty. The homepage for Scouty plays the fintech request from start to first post.
If you would rather not write the request yourself, tell us what you are hiring for and we will bring you the shortlist.
Product names in the example requests (Ledgerly, Dewline, Kettl) are invented for illustration. The rates, volumes and dates are examples, not market benchmarks; see how much UGC creators charge for current ranges. The campaign steps described reflect the Scouty dashboard as of October 31, 2026.
Published October 31, 2026 by The Scouty Team.